About
Why I’m building twelve apps in a year
From 9 September 2026 to 9 September 2027, I’m launching one consumer app a month for people in the UK, Europe, the US and Canada.
The idea
Good ideas that came too early
A lot of good products failed because they arrived too early. What they needed was too expensive, too slow, or didn’t exist yet. Some of those ideas deserve another try now, and each app I build starts from one of them.
Delayed is the first. Flight claim firms charge 25–35% because checking a claim and writing the letter used to take a person hours. Software does both in seconds now, so Delayed charges £15.
Why twelve
One a month, on a public board
A month is long enough to build something real and short enough that I can’t spend forever polishing one idea. Putting all twelve on a public board means you can see which ones work and which don’t.
The rules
What every app has to do
It fixes something that failed before
Every app goes back to an idea that didn’t work the first time, for a reason that no longer applies. Usually the technology it needed didn’t exist yet.
One flat price
You pay a fixed amount for a thing. I never take a percentage of your money.
It explains itself
Every answer comes with how it was worked out, so you can check it.
Thirty days to prove it
If an app isn’t being used 30 days after launch, I shut it down and the board says Cancelled.
Shutting apps down
What happens after 30 days
Thirty days after an app launches, I check whether people are actually using it. If they aren’t, I shut it down. Its row on the board changes to Cancelled, and everyone on the email list hears about it.
I’d rather be upfront about the ones that don’t work than leave them sitting there.
Who’s behind it
Just me
There’s no team. I design, build and write everything myself, and post updates as I go. Before this I built Revenly CRM, which is still running as a private pilot.
You can reach me at hello@revenly-ai.xyz.
Get an email when an app launches
Or when one gets shut down. That’s all I’ll send.